They’re Lying To You About Success! Billionaire Manager (Scooter Braun)
The Diary Of A CEO
•
June 09, 2025
TLDR
Scooter Braun shares his journey on "The Diary Of A CEO" with Steven Bartlett, discussing his early career driven by insecurity, the importance of internal validation, and lessons learned from his father. Braun touches on mental health in the music industry and reflects on the Taylor Swift incident, highlighting the value of self-awareness and genuine relationships. He expresses his belief in reincarnation and the balance between competition and curiosity. Bartlett encourages Braun to pursue his desire to write a book, marking a new chapter focused on wisdom and personal growth.
Timeline
1
The drive behind Scooter Braun's early success and the creation of his persona
Scooter Braun reflects on feeling driven by a fear of inadequacy in his early career, leading him to create the 'Scooter' persona to achieve success, but he later realized the importance of self-acceptance and understanding the internal crowd driving his insecurities.
2
The baseball analogy and overcoming internal noise
Braun shares a baseball analogy to explain the importance of perseverance and self-belief, emphasizing that the biggest challenge is overcoming internal doubts rather than external criticism.
3
His father's lesson on integrity and its impact
Braun recounts his father's lesson about integrity and the importance of choosing the right path to success, shaping his approach to business and relationships.
4
Early entrepreneurial ventures and their influence
Braun discusses his early entrepreneurial ventures, including promoting parties and selling fake IDs, which led to valuable relationships and opportunities in the music industry.
5
The importance of relationships, respect, and hard work
Braun emphasizes the significance of respecting elders, working hard to earn opportunities, and building genuine relationships based on mutual respect rather than personal gain.
6
The role of ignorance and a lack of limiting beliefs in signing early artists
Braun reflects on signing Asher Roth and Justin Bieber and attributes his success to 'ignorance' and a lack of limiting beliefs, which allowed him to relentlessly pursue his vision.
7
Guilt and reflection on mental health challenges of young artists
Braun acknowledges his guilt for not fully understanding or addressing the mental health challenges faced by the young artists he managed, especially given the pressures of fame and worship.
8
The Taylor Swift incident as a gift and its lessons
Braun discusses the Taylor Swift incident, viewing it as a gift that helped him understand the impact of global criticism and the importance of separating personal identity from public perception.
9
The importance of self-awareness, self-work, and relationships
Braun emphasizes the importance of self-awareness, self-work, and valuing relationships over external achievements, especially after experiencing personal hardships like divorce.
10
Anchoring oneself amidst transient praise and hate
Braun shares his perspective on the transient nature of praise and hate, stressing the importance of anchoring oneself in personal values, family, and participating in life's 'game' with a balance of surrender and engagement.
11
Belief in reincarnation and its impact on perspective
Braun reveals his belief in reincarnation, influenced by studying Cabala and reading 'Many Lives, Many Masters', which frames life as a continuous journey of learning and growth.
12
Balancing competition and curiosity for personal fulfillment
Braun and Bartlett explore the balance between competition and curiosity, recognizing the importance of building for the joy of it rather than solely for external validation and achievement.
13
Overcoming the fear to write a book
Braun expresses a desire to write a book, overcoming his fear of not being good enough, and Bartlett encourages him to embrace this new challenge.
14
Daniel Ek's vision for saving the music industry
Braun lauds Daniel Ek's vision for saving the music industry through streaming. He stresses the importance of humility, innovation, and hard work to change people's lives.
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Detailed Summary
In a candid conversation on "The Diary Of A CEO" podcast, Scooter Braun opens up to host Steven Bartlett about his personal and professional journey. Braun reflects on the early drivers of his success, admitting he was fueled by a fear of inadequacy and created the persona of 'Scooter' to mask his insecurities. He discusses the importance of understanding one's internal crowd and shares a baseball analogy to illustrate perseverance. Braun recounts his father's lessons on integrity and his early entrepreneurial ventures, emphasizing the value of genuine relationships and hard work. He acknowledges his guilt for the mental health challenges faced by young artists he managed and views the Taylor Swift incident as a transformative experience. Braun stresses the importance of self-awareness and cherishing personal values and relationships over external achievements, and shares his belief in reincarnation, which offers a broader perspective on life's lessons. The conversation explores the balance between competition and curiosity and concludes with Braun's desire to write a book, inspired by Bartlett's encouragement.